We build long-term influencer ambassadors who lift your return on ad spend 2–3×, so you scale spend and acquire customers for free, quarter over quarter.

We have two sides.

The first is talent. We match you with our top creators. A lot of them are big-name and celebrity creators, which is great when you want to grab a lot of attention.

The second is campaigns. We run influencer campaigns for you. This could be for a holiday like Father's Day or Christmas, for moving into a new area, or for another goal.

Here are the main ways we help brands:

• Help new customers find you and buy your products
• Get those customers to buy more, more often
• Launch new products and bring back slow ones
• Build ties with creators who promote during holidays
• Advertise in tricky, rule-heavy markets the right way
• Grow into new countries through creators people trust

We focus on advertising in markets with strict rules. There are hundreds of influencer agencies out there, but we do not worry about them.

We focus on you. Our goal is to give you the best creators, at the best value, in the most reliable way. And we do it with honesty, which is hard to find in this space.

We are also strong at moving brands into new areas and getting ready for holidays. We find creators who want to become ambassadors and promote during those times.

No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth.

What we can do is line up the things that give you the best shot at sales. We look at:

Creators whose followers are your kind of buyer. People who would really want your product and can afford it.

How many times brands have come back to sponsor a creator again. We check this with our own clients and across every platform.

When the accounts leaving comments were made. This helps us spot real fans, not bought, fake followers.

How many people ask real questions in the comments. When fans come to a creator to learn, they often have more money to spend on better products.

Which creators have done well for brands before.

And a lot more.

Our focus is sales, not just views. Anyone can get views, but viewers are not always buyers.

We measure success by how much it costs to get a sale. A lot of brands pay a lot to win a new customer. With the right creators, that cost often drops compared to Meta ads. That is because the creator's fans already trust them, so more of them buy.

The best results come when you mix creators with paid ads run from their own accounts. We are really good at taking a creator's top video and turning it into an ad.

We use coupon codes and tracking links, and we follow every sale through them. After we talk, we will figure out what fits your profit. That means what discount and what commission make sense. We would never set up something that puts your money at risk.

Then we run a dashboard that shows your views and how much money you make for every 1,000 views. It all connects. If you use Shopify, we plug right in. If you use another tool, we work with you on Slack, take the numbers from your system, add them to our dashboard, and send you reports.

Our scale plan runs from $60K to $200K a month, for a three-month starter test. It includes five creators a month, usually $8K to $12K each. Most brands start with this test, and when they see results, they keep going.

Each month we keep about 10 creators. We reuse the eight that work, add two new ones to test, and drop the ones that do not. The winners we lean into hard and turn into ads.

Our job is to help you find those winners fast, with as little testing as possible. Some creators will always do better than others. What we promise is to give every one of them the best shot at doing great. We did exactly this with TACPACk. See the case study here.

You are looking at about $8K to $14K. It depends on the creators, and the plan is built around the results you want.

Say you want a better return than your ads. If your ads make $5 back for every $1, we find creators with the best shot at beating that. These may not be the cheapest, since they are in high demand.

Say instead you just want to spend less to win a customer. Maybe it costs you $120 now, and you need it under $120 because your product costs $140. Then we lean on ads run from creators' own accounts. That is a very reliable way to bring that cost down.

That path makes a smaller return, but it is steady. If you want to go viral, we find lots of small creators. If you want great content, we find celebrity creators. For example, the Diary of a CEO deal with this brand. Read it here.

On the starter plan of $8K to $12K a month, we make about $1K to $3K a month over the three months. We do not take a percentage. Our job is to get you the best creator rates, and a cut would tempt us to push those rates up. That would not be fair to you.

On the scale plan, which is $75K to $150K, we usually make $20K to $40K a month. Our whole goal is results. We make most of our money when clients stay and renew, often for years. So we do not want you to leave. We do not worry about profit at the start, because we know that if you get results, we earn a lot more later.

We have tried lots of deal types. Creators do their best work when they feel tied to your brand. If you only pay a flat fee, they have no reason to push. But it is also hard to get good creators on commission only.

So we use a mix. Commission is the main part for the creator. We also add perks, like brand events, free merch, and free products. For some steady income early on, we add a small flat fee each month.

Over time, as the creator earns more from commission, we shift more to commission and less flat fee. This pushes them to post more. Some creators even post extra videos and shorts beyond what we ask. See the example with AG1 and one of their top ambassadors.

Yes. It is a three-month plan with five ambassadors.

If you like some of our special creators and want a talent campaign, there is still a three-month minimum. Each month, you get one long video. So that is three long videos plus a few shorts a month.

We do it this way because a one-time post is hit or miss. It does not show the creator's real, normal views. And fans can tell it is fake if they only see your brand once. The loyal fans who buy the most watch a creator a lot. When they see you again and again, they believe the creator really likes your product.

We also do gifting. We send the creator your product, make sure they like it, and then have them promote it. If we skip that, it can feel fake, and fans notice.

Yes, that is exactly what we do. After testing, we keep the best creators. Say we run ten in total. After a few months, we keep the best eight and drop the two that did not work.

We do this split every month. We cut two or three weak ones and keep the strong ones. That way we are always testing new creators and keeping the best team.

Yes, we can run ads from creators' own accounts too. We usually start with normal posts to see which creators click with your brand. Some creators do great for one brand but not another, because the audience is not a match.

So we always test first. Then we get the rights to run ads from their accounts.

Usually, we do not do this on its own. We like to first test how a creator does with normal posts, since that can change a lot from brand to brand.

So a creator who did great and ran ads for one brand might not do well for you. It really depends on the product. That said, we make custom plans. Once we have a call, we will find out exactly what you want and build a plan with the best shot at getting it.

Running ads from a creator's account usually costs 1.5 to 2 times a normal post. It also depends on how long you run them. The good news is it is easy to test. We spend just a little on ads to start, we tell the creator that up front, and then their fee drops to just a few hundred dollars.

Big names cost more, but big names work really well in ads, especially celebrities. Book a call if you would like to hear more.

One nice thing we have is a system to find lots of local creators. A lot of our team is in Toronto, Dubai, San Francisco, and Sydney. We look for the local creators who are most active with their community.

We are well connected and have lots of creator partners, so we cover most big cities. And if you run a local shop, we can bring in creators who will come to your spot in person and promote it.

Our main areas are North America, Europe, South Africa, Australia, and East Asia. Our teams have people in these places, so we know Canadian, American, and EU rules well, and we get the local cultures.

In Europe, we focus most on Germany, Spain, Italy, France, and the UK. We are also linked with partner agencies almost everywhere else, so we can get great creators in any European country.

Here is how it works. Each ambassador runs for three months. Every month, they make one sponsored long video. We sponsor a video on a topic they already post about.

In the first 10 minutes, they add one 60-second part about your main product. Since it is commission only, they can also post shorts and community updates. On the main video, both the description and a pinned comment tell fans to visit your site and grab their coupon code.

We look for video topics that will pull in viewers who care about what your product does. Then, not at the very start but right after the first useful part, the creator switches into a 60-second bit about why they like your product, where to find it, and the coupon code for a deal. This goes in both the description and the comments.

We do one sponsored video a month for three months. So that is three videos per creator. We do not do just one, because fans usually spot a single ad as fake right away. We do not do a lot more either, because three is enough to test if a creator's audience is a good match.

If it is not a good match, we stop with that creator and find new ones. The ones who do really well, we keep. We can even get the rights to run their video as an ad. One note: if we run it as an ad, we make a new hook, because a normal video usually does not grab attention fast enough as an ad. We walk you through all of this.

Yes. We have done standalone ad videos, but people often skip them because they can tell it is an ad. Ads that come early in a normal video work best, because fans are there to learn, especially in how-to videos.

When fans see an ad that fixes a problem they have, we have seen sales jump a lot.

A lot of agencies just pay creators a flat fee or only use affiliates. To us, an ambassador is someone who really cares about your brand. They get perks, commission, and a flat fee. They promote you in lots of different ways. We call them ambassadors because they turn warm fans into buyers.

Here is the thing. If you only have one post, a lot of fans can tell it is just a paid ad.

To us, a regular influencer is just someone paid to post a set number of times. Ambassadors are different. We build a real bond with them and give them perks, commission, and several sponsored videos and shorts.

This always happens inside a test. We never give one creator a huge load of work right away. We run a test big enough to see if they work, but small enough that we do not waste money on someone who will not sell. And every creator we pick is already checked and proven to drive sales.

It depends on the product. Sometimes we send it to a group of creators. Then, based on your profit, we sign the ones who are real fans as ambassadors. This changes case by case, especially for pricey products that cost a lot to ship.

We do not usually do gifting unless it is with bigger creators. Either way, for every creator we pick, we make sure it is a good fit on both sides. The creator loves your company, your values, and your product, and you love everything about the creator.

Yes. If you are a brand with strict rules, we even help you write the content plan and make sure it follows every rule.